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7 Powerful URL Shortener Of 2019
URL shorteners are the services for shortening a URL link. call at the market, there are tons of URL shorteners but choosing the proper one may be a callous decision.Each company has different prospects and features that make them unique and choosy. And since every business is different, operating them also are different.
That’s an honest reason why all the URL shorteners have different working methods and techniques.
In this article, I’ll tell you about the seven best powerful URL shorteners which will assist you not only to shorten the URLs but also turn your visitors into your custom audience.
Let’s dive deep and obtain to understand them.
How URL shortener Works
URL shortening are often both simple and sophisticated at an equivalent time.
Why is that? Well, most of the people think it's used for shortening a URL link only. Now the question is, URL shortening services are paid services and why should anyone pay only for shortening a URL???
Confused? Let me assist you.
Well, these services are used not just for shortening the links but also for other purposes like- product advertisement, brand representation, sales increment, etc.
URL shorteners specialise in a couple of things:
Link tracking
Link analytics
Embedding UTM parameters by employing a URL Builder
Link retargeting
Link branding
And other factors like reliability, speed, and uptime also are vital.
So if you're using your own domain and hosting for your URL shortener, this might bring some extra effort. you would like to form sure your links are up 100% of the time and redirected as fast as possible.
I’d suggest you to settle on any of those services instead of counting on your own domain as these companies are going to be already working for you and confirm the uptime of the shared links.
Note: many of us don’t know, but most URL shorteners actually specialise in serving heavy traffic sites.
Choosing the proper one
Choosing the proper URL shortener depends on your business platform. just in case of private usage, you would like to make a decision on what percentage links you propose to get and the way much traffic you would like to urge back using the URL shortener, the quantity of your budget, and therefore the reason you're using the URL shortener for. Is it only limited with in social media? Or any quite online advertising? Or Affiliate marketing? Personal branding? Etc etc.
In most cases, people search for a free URL shortener.
And if you're using it to share only a couple of links on your personal social channels, or if you're running alittle local business, then you actually don’t got to choose a paid version.
But if you’re handling a medium to large business, or your entire company revolves around digital marketing and inbound traffic generation, then you would possibly be trying to find some kind of paid solution at some point.
URL Shorteners & Changeable Branded Links
We’ve been discussing tons about URL shorteners, are another point that matters is, what if you'll also feature your brand’s name by it? A branded link, also know as a custom short link, is just the short version of the URL you’re sharing on online that’s built around your own brand instead of the brand of the shortening tool you’re using. for instance, ‘abcd.xyz/dji125‘ becomes ‘Brandname.link/keyword.
When you share the links together with your name, you’re actually associating your company with the content it shares, promoting your company to newbies, building brand awareness, increasing the brand recognition, and increasing trust among your audience.
The 7 best URL shortener
1. ClickMeter
ClickMeter, one among top service provider working for advertisers, affiliate marketers, and enterprise level companies. Their service is to watch, compare and optimize all of your marketing links in one place to extend the conversion rate. meaning you’ll skills many of your visitors bought your represented product and became your trusted client.
The conversion tracking method which they're providing isn't given by tons of other URL shorteners.
Supportive Features
Custom Domain
Custom URL Slug
Tags
Integrations
Link analytics dashboard
Purchase Custom Domain
Change Destination URL
UTM Builder
Link Privacy
Retargeting
Non-supportive Features
2. Clk.im
Clkim offers almost every feature you would like during a solid price point and interface, and exerting to teach their users. If you're trying to find interstitial ads, anti-adblocker, and monetized campaign management, then head towards Clkim.
Supportive Features
Custom Domain
Custom URL Slug
Tags
Integrations
Link analytics dashboard
Purchase Custom Domain
Change Destination URL
UTM Builder
Link Privacy
Retargeting
Non-supportive Features
3. Retargetkit
RetargetKit is another best tool I’d ever seen. It offers every feature you're trying to find in a reasonable price. The service is fast and and really reliable.
The service may be a URL shortener retargeting pixel for retargeting a content hosted on a third-party website. A content written on a third-party website and shared on social media accounts can lose track. A visitor may click the link, read the post, and leave. there's no chance to urge back to them. The author or seller cannot remarket other products/posts to those visitors.
With RetargetKit, one can shorten the long URL of the third-party website content with retargeting pixels and switch it into a retargeted link. All he/she has got to do is to share the new link. Once the link is clicked, RetargetKit will notify the ad platforms. Now authors or sellers can remarket their product/post.
This tool is great for content writers or affiliate marketers , because once you send people to someone else’s site, you would possibly lose them forever. But using this service, you'll convert a number of them as your custom audience.
This service comes with FREE signup and a 7-day free trial version
Supportive Features
Custom Domain
Custom URL Slug
UTM Builder
Retargeting
Link analytics dashboard
Change Destination URL
Non-supportive Features
Link Privacy
Tags
Purchase Custom Domain
Integrations
4. Sniply
Sniply is a largely service provider as it is a great URL shortener for those who create content and are hustling to build an email list or driving to additional traffic.
You might have come across a Sniply link before. When you click on a Sniply link, it looks like you’ve been taken to a website. But the truth is, when you click the link, you’re being shown the website or page in an iFrame and in the bottom you’ll notice “Join me” or “Check out the related post.” type popup.
Supportive Features
Non-supportive Features
5. Branch.io
Branch is an analytics company focusing on deep links and improved attribution for versatile mobile applications. If you have a mobile app and have a very slim website, then this service is probably for you. Their core deep linking features and analytics visibility are completely free, but for more advanced premium solutions, you will be charged.
Supportive Features
Non-supportive Feature
6. YOURLS
YOURLS stands for Your Own URL Shortener. It’s a small set of PHP scripts that will allow you to run your own URL shortening service.
Running your own URL shortener is fun, geeky and useful but also takes effort and troubles in maintenance. Your have to keep an eye for uptime.
It is kind of open-source solution that is absolutely worth mentioning but it is also not going to be the right solution for most of the people. Only if you’ve got some experience in coding and your own web server, this one could be for you.
Supportive Features
Non-supportive Features
7. Bitly
Bitly, a URL shortening tool completely focus on enterprise solutions. It is the most renowned name in this field for the free services. Their blog are highly appreciable in the industry, and they have great funding and a great team too.
If you have or represent a large brand or company, then Bitly might be absolutely right for you, but not for the other 90%.
Supportive Features
Non-supportive Features
Ending
Now for marketing, choosing the right tool for your business will be not a tough job. Most people want products that are affordable and can cope with business later as their business expands, and have low switching costs and flexible user interface.
I’ve disclosed the important features of the best tools. Now it’s up to you which one you’ll choose. Let me know if this post is helpful for you or not.
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