3 YouTube influencers who made over $20,000

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3 YouTube influencers who made over $20,000

How much money a creator on YouTube will earn from one video varies counting on variety of things. And getting tons of views — even many them — doesn't always guarantee an enormous payday.

On YouTube, creators who are a neighborhood of the Partner Program (they must have 1,000 subscribers and 4,000 watch hours to apply) can earn money by monetizing their channels with video ads. These ads are filtered by Google.

Some videos that contain swearing, copyrighted music, or controversial material, are often flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all). one among YouTube's biggest stars, David Dobrik, recently said in an interview that he earned only around $2,000 a month from Google ads, despite weekly videos gaining a mean 10 million views.

But sometimes one video can earn a huge amount of cash — to the tune of over $90,000.

We spoke to 3 YouTube creators — Kevin David, Paul Kousky, and Alyssa Kulani — who broke down how they each earned over $20,000 from one YouTube video.

Kevin David has 600,000 subscribers on YouTube. Kevin David/YouTube

1. Picking an audience that's attractive to advertisers.

Kevin David, a YouTube influencer and entrepreneur with 600,000 subscribers, told Business Insider that he'd made the maximum amount as $50,000 in Google AdSense revenue from one YouTube video with 1 million views.

David told Business Insider that his how-to guide for using Facebook ads, with 1.9 million views, made slightly below $50,000 in Google AdSense revenue. His "Shopify Tutorial for Beginners" video, which required minimal production because he filmed it using the screen-record feature on his laptop, had remodeled $40,000.

His videos earn extra money due to the sort of content he produces: detailed how-to videos (like the way to make money online or sell products on Amazon) and e-commerce tutorials. He features a higher CPM rate (cost per thousand views) than a mean YouTube creator because advertisers are willing to pay more for this sort of content.

Read the complete post here: A YouTube creator explains how he made nearly $50,000 in ad revenue from one video, without many subscribers

Paul Kousky

2. Making universal content ... like Nerf gun videos.

Paul Kousky runs the YouTube channel PDK Films, which now has 10 million subscribers. He films videos about Nerf guns for YouTube and broke down for Business Insider how he earned $97,000 in AdSense revenue from a video with 150 million views.

He earns a majority of his YouTube revenue from Google's AdSense program and said the topic of his videos have helped his channel grow.

"What I've seen with my videos is that the ones that go viral are global hits," he said. "Because everyone knows what a Nerf gun is."

Since his video went viral worldwide, it pulled in views from countries with lower CPM rates. When Kousky first uploaded the video, he said it had about 50% US viewers, which is his target demographic. After it went viral, the US audience dropped and is now only about 5%. If a majority of his viewers had been from the US, then he would have earned even extra money, he said.

Read the complete post here: what proportion money a YouTube video with 150 million views makes, consistent with a top creator

3. A touch of luck and algorithm magic can help.

Alyssa Kulani, a Canadian YouTube creator who has 676,000 subscribers, broke down for Business Insider how she made $23,000 in ad revenue from one YouTube video.

Kulani, 20, said the nearly $30,000 she earned in ad revenue last January prompted her to quit her job and pursue YouTube full time.

YouTube's algorithm picked up and recommended the video, which she posted in October 2018 titled, "Telling my ally i prefer him…*PRANK*." This made the video go viral and gain 4 million views, which cause her highest paycheck from Google: $29,300. Of that quantity, $23,811 was from the viral prank video, consistent with a screenshot viewed by Business Insider.

"I don't really skills it works, but i have been lucky," Kulani said about her career on YouTube. "But I do have a sense this would possibly not last forever."

Her CPM rate is comparatively high (between $5 and $10) because she doesn't use profanity or songs that are copyrighted.

Read the complete post here: A 20-year-old YouTube creator explains how she earned $23,000 in ad revenue from one video

For more on the way to become a successful influencer, consistent with YouTube and Instagram stars, inspect these Business Insider Prime posts:







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